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21 February 2013
• lowcostholidays forecast record breaking 2013
• Price still the main focus for cash conscious holiday customers
• 20% of all lowcostholidays Irish customers now departing from Cork Airport
lowcostholidays.ie remain buoyant about the Irish holiday market after the popular online holiday company announced a record breaking start to its first seven weeks of business for 2013. Irish MD Clem Walshe, said, “It’s not easy to forecast with any great certainty in the current climate but the dramatic increase in the levels of both site traffic and early bookings are key indicators that there’s a lot more consumer confidence out there than we initially anticipated.”
The lowcostholidays brand has now become one of the most searched holiday terms in Ireland. Walshe continued “We had a record breaking number of visitors in January and whilst February has seen the customary dip in visitor numbers we’re still looking at coming in well ahead of plan and effectively doubling the amount of traffic we enjoyed last year”.
Reasons quoted for the somewhat unprecedented level of business include an increase in brand awareness and a fast user friendly site with a massive choice of holiday options. But consumer feedback ranked ‘price’ as the main overriding factor as to why they decided to book with lowcostholidays. “Price is still the main consideration for many holiday consumers and the majority of the early bookers cashed in on tempting lead in prices and exclusive sale offers for their well-earned summer getaway to the sun. All inclusive packages are proving to be a very attractive option this year due to the fact they make overseas spend easier to plan, a big plus for families in particular.”
Lanzarote, Algarve, Gran Canaria and The Costa del Sol are the main beach destinations of choice with Cork holiday makers sighting short flights and a wide selection of good value accommodation to choose from as the key factors in the decision making process.
London, Amsterdam, Barcelona, Milan and Paris are proving to be the most popular city break destinations from Cork with Mexico (Cancun), The Dominican Republic and Orlando appealing to customers willing to travel further afield.
lowcostholidays.ie was one of the few Irish travel companies to have launched a major advertising campaign in 2013 and the strategy has proved to be a highly successful move for the online holiday provider. Titled, ‘go on you deserve it’ the campaign encourages people to leave the bad weather behind and get away for a well-earned break in the sun. It featured on all the main advertising channels including online, TV, outdoor, radio & print media.
Local holiday makers can access the latest range of great value beach and city break offers departing from Cork by clicking on the lowcostholidays link on the bottom left hand side of the Cork Airport homepage at www.corkairport.com
Some of the lowcostholidays.ie offers currently available ex Cork include:
Gran Canaria – 09th April - 2 Adults – 1 week SC - from €239 per person*
Algarve – 10th April – 2 Adults – 1 week SC - from €167 per person*
Lanzarote – 07th May – 2 adults – 1 week SC – from €288 per person*
Costa del Sol – 13th May – 2 adults – 1 week SC - from €276 per person*
Costa Blanca – 19th May – 2 adults – 1 week SC – from €283 per person*
Amsterdam – 24th March – 2 Adults – 3 nights B&B (3*) – from €198 per person
Paris – 13th April – 2 Adults – 3 nights B&B (2*) – from €181 per person
Milan – 15th April – 2 Adults – 3 nights B&B (4*) – from €170 per person
London – 04th May – 2 Adults – 3 nights room only (3*) – from €189 per person
Barcelona – 12th May – 2 Adults – 3 nights room only (4*) – from €249 per person
All prices are subject to availability and include 3* apartment (SC) or hotel as specified, all taxes & transfers on beach holidays* (no transfers on city breaks). Baggage charges extra.
For further information logon to www.lowcostholidays.ie or call (01) 485 3835
Notes for editors:
lowcostholidays.ie launched in Ireland in 2010 and is part of the lowcosttravelgroup in the UK. The group carries over 2.5 million holidaymakers annually and is established in 15 countries worldwide. Approximately 20% of all holidays sold in Ireland depart from Cork.
lowcostholidays.ie is fully licensed and bonded by the Irish Commission for Aviation (CAR) and members of the Irish Travel Agents Association (ITAA). The lowcostholidays site offers an unbeatable service to enable customers put together their perfect holiday at the lowest market price available. Our local and international team of travel experts coupled with our unique technology ensures we offer customers the lowest priced flights and cheapest accommodation on an extensive range of holiday options right across the globe.
lowcostholidays offer great value holidays to suit every budget and taste at the lowest prices. Every day, our experienced team of travel professionals and our unique, sophisticated technology searches over 350 airlines and 250,000 hotels to find the lowest flight, hotel, transfer prices to meet our customer’s holiday needs.
lowcost’s flexibility allows customers to pick the flights they want, the nights they want and any combination they choose. Our only commitment is to get the customer the best possible value for money for the type of holiday they desire, whether it is 2 nights in one of our fabulous city hotels, or a longer holiday in one of our incredible worldwide beach resorts.
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