20 December 2012
Cork Airport has recorded an outstanding 85% satisfaction rating according to RED C research.
The survey of departing passengers, carried out by independent market researchers RED C on an ongoing basis, recorded particularly high satisfaction levels in the areas of airport security and check-in, shopping and toilet facilities and the overall ease of navigation from check-in to departure.
85% of respondents said their experience at Cork Airport was either very good or excellent, with 77% of respondents believing that Cork Airport is either on a par with, or superior to, the passenger experience available at other airports.
“The results from this passenger survey demonstrate the extremely high quality of service and facilities we have on offer here in Cork Airport and will assist us in developing and improving the passenger experience into the future,” said Airport Director, Niall MacCarthy. “We listen to what our passengers are telling us and we have made changes ranging from lower online car park prices, a new electronic passenger newsletter, a new airside bar, better free WIFI and many more improvements.
“We will continue to improve our services and, in that regard, we will launch a smartphone app for Cork Airport in 2013 so that passengers can have live data on their iphones, ipads and android devices.
“We encourage passengers to sign up for our newsletter to keep up to date with the airport on http://www.corkairport.com/gns/about-us/newsletter-signup.aspx”
The recent survey recorded an increase in the number of passengers flying direct from Cork Airport to their final destination, rather than using the airport as a connecting gateway.
Online bookings continue to dominate as the main method of airline booking for passengers departing Cork Airport with 81% of bookings made directly on the internet as opposed to using a travel agent.
Two out of five flight bookings are now made between one and three months in advance of departure. This represents a move away from the trend of last minute bookings by customers seen in previous years. Annual holidays, or a second holiday break, now account for 42% of passenger traffic through Cork Airport while personal trips and visits to friends and relatives make up 36% of journeys from the airport. 13% of passenger traffic is for business travel reasons either to attend a meeting or conference.
Passengers also enjoy spending time browsing in The Loop, Cork Airport’s passenger shopping area. Confectionery (26%) remains the number one airport purchase for business and leisure travellers alike.
Cork Airport recently announced details of its winter 2012/2013 schedule. A massive 46,000 seats are available weekly to 26 destinations across the UK and Europe for the winter season, including routes to the ski slopes of Geneva and the sunny beaches of Gran Canaria.
Note: The fieldwork period for the quoted results is January to September 2012. A sample of 3,607 departing passengers were interviewed across this period. The margin of error on the total sample of 3,607 is 1.6%.
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