25 April 2013
Business Tourism Is Worth Millions To The Local Economy
The close business and tourism links between Cork and Brussels will be further strengthened this weekend with a visit of key Belgian business tourism operators to the city. Cork Convention Bureau today confirmed that €7 million worth of business was secured during 2012 through a series of initiatives.
This latest visit by a business tourism group from Brussels will be hosted by Cork Convention Bureau and supported by Cork Airport and Aer Lingus. The visitors will be treated to an impressive itinerary carefully designed to showcase all that is best and unique about Cork. The Bureau’s member hotels and tourism providers are offering their services at greatly reduced rates, adding further strength to the combined effort to secure new business for Cork.
Kevin Cullinane, Marketing Manager, Cork Airport said: "Cork is undoubtedly one of the jewels in the crown of Ireland's business tourism offering, so this visit represents a perfect opportunity to roll out the red carpet for our Belgian partners. Brussels is very much at the heart of Europe so we will do everything possible to ensure our visitors receive a Céad Míle Fáilte to Cork. We want them to experience all that our great city and, indeed, the wider region has to offer”.
Evelyn O’Sullivan, Manager, Cork Convention Bureau, said: “Following on from a very successful 2012, where over €7 million worth of business was confirmed through Cork Convention Bureau (CCB), we are delighted to be hosting this group of Belgian international buyers. The support of direct airline routes into Cork is pivotal to increasing business tourism opportunities for the region. The destination choice for this type of business is discretionary and open to influence and, as such, Cork needs to be regularly showcased to the international markets. Last weekend a group of buyers from Paris were hosted by Cork Convention Bureau and already business opportunities are being developed.”
The Belgian delegation will arrive at Cork Airport on Friday, April 26th and will transfer to the Gresham Metropole Hotel for pre-dinner drinks. From there, the group will move to the Vienna Woods Hotel for dinner and an Irish Coffee making demonstration by World Champion and Hotel Proprietor, Michael Magner.
On Saturday, the group will embark on a tour of some of Cork city’s most famous attractions, including the City Gaol, UCC, the English Market, Midleton Distillery, Ballymaloe, and Blackrock Castle Observatory. On Sunday, the visitors will board the Sea Safari to experience Cork’s beautiful coastline from the water, with lunch planned at Cronin’s Irish Pub in Crosshaven.
Afternoon activities will include a visit to Kinsale with a stop at the world famous Charles Fort. Early evening drinks at Ballinacurra House will be followed by a short walking tour of historic Kinsale before dinner at Acton’s Hotel overlooking the beautiful Marina. The group will return home to Brussels next Monday, April 29th.
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