Cork Airport

Cork Airport Partners In US Campaign To Promote The Cork Region

Nov 06, 2017

Cork Norwegian 1000

Cork Airport is partnering with Tourism Ireland and Norwegian Air to launch an extensive marketing campaign in the US to promote tourism in the region. The campaign, which is being launched this week in the greater Boston region, will drive awareness of Cork and its unique position as the Gateway to the Wild Atlantic Way and Ireland’s Ancient East as well as promoting the direct transatlantic access to Cork with Norwegian.

The campaign comprises radio advertising, targeted social media, promotional engagement with tour operators in the US as well as Providence radio station, Lite Rock 105 broadcasting live from Kinsale. Lite Rock 105 is one of the most popular radio stations in Rhode Island and Stephen Donovan and Heather Gersten, presenters of its morning show, will broadcast from The Blue Haven Hotel in Kinsale this Thursday, November 9 and Friday, November 10. 

Niall MacCarthy, Managing Director at Cork Airport believes the campaign will be hugely effective in supporting tourism in Cork and the wider region. He said: “There is a significant investment from all three partners backing this campaign that will reach millions of potential US visitors. We have such an array of attractions right on our doorstep and we’re using this campaign as an opportunity to exploit that to the maximum effect. We already know that there is a good understanding in the United States of Blarney Castle, the Wild Atlantic Way and other attractions but we are now pulling all of these together in a cohesive way, with Cork Airport as the access point, to support tourism in the surrounding counties of Kerry, Tipperary and Waterford.

“Since its launch at the start of July, the new direct transatlantic service with Norwegian has been performing very well. We want to make sure we maintain that momentum and continue to put Cork front of mind with US tourists thinking of visiting Ireland. We have a direct gateway into the heart of the South of Ireland and with that comes a fantastic opportunity to build and expand on the route’s success to date."

Head of Communications at Cork Airport, Kevin Cullinane said: “There is nothing better than hearing a message first hand so we are delighted to host two of Rhode Island’s most popular radio presenters this week, broadcasting live from the start of the Wild Atlantic Way in Kinsale. Both Stephen and Heather have been to Cork previously and loved it. They are both excited with the prospect of broadcasting live from Kinsale and highlighting the best of the region to their listeners in New England.”

The marketing campaign, supported by Cork Airport, Tourism Ireland and Norwegian, is running throughout November and December. 

Pictured above: Niall MacCarthy, Managing Director, Cork Airport and Tore Jenssen, CEO, Norwegian Air International.